How SEO Consultants Can Use Social Media Marketing to Achieve Results in Political Campaigns

Social media marketing has become an essential method of campaigning for political office. During the U.S. presidential campaign in 2008, the Barack Obama campaign team had harnessed the power of social media advertising to achieve victory. This was a phenomenon at that time.While it is not the only marketing component of any political campaign, social media is certainly a primary one. The reason it plays such a major role can be attributed to the following factors:1. Better demographic targeting
2. Increased word of mouth (often argued to be the best form of advertising)
3. Greater cost effectiveness
4. A superior ability to generate hype1 – Targeting Your Demographic Is Easy OnlineUnlike conventional advertising in TV or Radio, Social media advertising can be highly targeted. Whereas television and radio may boast a high number of “impressions,” these may be unlikely voters. On the web, targeting is much more concentrated and accurate. Facebook, Twitter and StumbleUpon advertising can be placed only in front of those who would be likely to vote for your candidate, statistically making these individuals more aware of your campaign.The trick is to capture people when they are in the position to explore a topic. When consumers are web surfing, they are already in the “mode” to do so. TV and radio usually try to engage people when they are focused on a drive to work or watching a favorite television show with family.People are more likely to really delve into the details of your candidate when they are online. And remember, they can press a “Like” button or join a mailing list, which ensures you will have their attention throughout the remainder of the campaign whenever they are online. This simply cannot be done with TV or radio.2 – Social Media Marketing is One of the Most Effective Methods of Spreading the Word Word of mouth is one of the most excellent ways to create a buzz. Social media facilitates that on a grand scale more rapidly than any other method. People are reached where they are comfortable, in a place where they are in a position to quickly show everyone they know where they stand about a candidate.When a hot button issue comes up, your followers are going to link to your positions on this. All you need to do is put up links to videos and other content with a strong headline. Soon it will be re-posted on status updates everywhere in Twitter and Facebook and featured in email “forwards.”3 – Social Media Is More Cost Effective than Any Other Form of MarketingBecause the medium itself is “free” in many ways, to use, you only need to pay for the time it takes your staff to update and interact with your social media outlets. This reduces the budget needed for conventional advertising, while simultaneously increasing its effectiveness.In addition, many software programs facilitate and reduce the time needed to maintain the different social media accounts.When some paid advertising is needed it will be less expensive to place ads on different social media platforms like Facebook and StumbleUpon than it would be to do on other media (television, radio, print, etc.).4 – Hype SellsLet’s face it: hype can arguably be as powerful, if not more powerful than content. This is why generating a buzz online is absolutely quintessential. Social media makes it possible to go “viral” quickly, and in a seemingly organic fashion.Research has shown that consumers are more likely to respond to what they believe is their own idea or the idea of a friend or family member than they are to respond to something that seems corporate-driven or commercially rooted.In Conclusion: It’s a New EraTimes have changed. For instance, when Obama was elected, Myspace played a huge role. Now, Myspace has become virtually irrelevant, while Twitter and Facebook are the favorites now. That may not last forever. YouTube shows no signs of slowing down, and certainly needs to be one of the primary resources of any social media political campaign strategy.Keeping up with the latest trends in social media is currently the key to success at marketing virtually anything. Social media marketing is now one of the most actively used advertising methods and are having the greatest impact on instituting expansive publicity for various causes. Political campaign managers must aim to be one step ahead of the opposing candidate’s campaign. The chances of winning the race are maximized by finding the most experienced social media marketing consultant and starting your political social media campaign as early as possible.

How to Buy Used Woodworking Tools and Equipment

If you are new to woodworking or if you have been doing it for some time it is obvious that one of the major expenses incurred is the variety of woodworking tools required. We all need to get the best value for our money and reduce expenses at the same time. It is possible to purchase used tools and equipment if you follow a few common sense rules. This is knowing which tools to purchased used and who to buy from. Once you understand this you will be pleasantly surprised at how much money you will save and have in your budget to focus on the projects you would like to build.Where to Find Used Tools and EquipmentThere are many places that you will be able to find used woodworking tools and equipment to add to your shop. A few good sources can be Craigslist, woodworking forums on the internet, flea markets and even auctions in your area that you can find using your local newspaper. If you take some time and look around I am sure that you can find other sources as well. You want to keep in mind that you do not want to jump at the first thing you see. Take the time to determine if you are getting good value or simply wasting your money. You will find that a lot of things out there are really not worth buying. One thing that I pay particular attention to is the availability of replacement parts on a piece of equipment. You certainly do not want to buy a piece of equipment that you will have trouble getting parts for if you need them.Another thing to consider is the purpose that these tools or piece of equipment is meant for. If you are a professional woodworker or a hobbyist moving toward a business you need to be especially careful. You cannot invest in a piece of equipment that is not up and running and contributing to the bottom line. This is a sure way to go out of business. If you are in one of these categories it is important that you develop a relationship with a business that sells used tools and equipment professionally. By doing this you are more likely to be happy with your investment and the reseller will get to understand your needs and do what they can to help you.How Old is Too OldIt is only natural to wonder how old a piece of equipment can be without being considered useless. Many people are surprised to find out that this is not a big consideration as woodworking tools and equipment are often reconditioned. The things to look for are the availability of replacement parts that we mentioned earlier and the age of the motor. If you are buying a 20 year old piece of equipment that still has the original motor you are most likely looking at an upcoming problem. This is another reason you want to be in a relationship with a professional reseller. They can provide valuable information in this regard.Do not sell yourself short by only focusing on the cost. The purpose of buying used woodworking tools and equipment is to get quality at a reasonable and reduced price.